About Farq

Get to know Farq

At its simplest, Farq answers a question every online shopper in Pakistan asks: who has this product, and who has it for the lowest price right now? We track listings across 340+ Pakistani retailers and bring them together so you never have to open a dozen tabs to find out.

But we are far more than a scraper that copies numbers off other websites. Every listing we show is verified against the source, deduplicated so the same product is not counted twice, and checked daily to make sure the price and availability are still real. Our team reviews the catalogue by hand to catch the things automation misses, mislabelled products, fake discounts and listings that no longer exist. What you see on Farq is information you can actually act on.

Find the right product

Getting a good price only matters once you have found the right thing to buy. Farqcarries a large, well-organised catalogue spanning phones, electronics, home appliances, fashion, beauty and much more, the categories Pakistani shoppers search for every day.

Smart filters let you narrow a long list down to exactly what fits your needs, whether that is a budget ceiling, a specific brand or a particular feature. Ratings and reviews collected across stores help you judge quality before you commit, and our trending and top-clicked sections surface what other shoppers are buying right now, a quick shortcut when you want to see what is popular and well-priced this week.

Get the best price

For every product we aggregate the prices, shipping costs and stock status from each store that carries it, so the comparison reflects what you will really pay at checkout, not just a tempting headline figure. Daily verification quietly removes stale prices and ghost listings that look like deals but cannot actually be bought, which keeps your shortlist honest.

Price-history charts show how a product has moved over time, so you can tell a genuine drop from a fake one and know whether today is a good day to buy. Store ratings help you weigh a slightly cheaper offer from an unfamiliar seller against a trusted one. And because we keep product variants separate rather than merging them, the price you see is the price for the exact colour, size or storage option you want, never a misleadingly low figure borrowed from a different model.

Always free, always on your side

Farq is completely free for shoppers, and it always will be. We do not sell products ourselves, so we have no stock to push and no reason to favour one store over another. Our role is purely informational: to lay out the facts clearly and let you make the call. That independence is the whole point, when the advice costs you nothing and we are not the seller, you can trust that the lowest price really does come first.

Our story

Farq began in 2023 as a side project, born out of a very ordinary frustration. One of us was trying to find an affordable smartphone and kept bouncing between store after store, copying prices into a spreadsheet just to figure out where the best deal actually was. It felt like work that a computer should be doing.

So we built a small tool to do exactly that, and it turned out plenty of other people had the same problem. What started with a single category quickly grew into a full catalogue covering hundreds of stores, all driven by the same simple belief: comparing prices in Pakistan should be effortless, and the answer should be one you can trust.

Our mission

Our mission is to give shoppers in Pakistan clear, trustworthy information so that every purchase feels like a smart, confident decision rather than a gamble. We measure our success not by how much you click, but by how rarely you regret a buy. If Farq helped you pay a fair price for the right product, we have done our job.

Have a question, a correction or a store you would love us to add? We genuinely want to hear it, please get in touch.